In the fall of 2020, the National Urban League partnered with BET to launch a new initiative — National Black Voter Day. The day, part of BET’s #ReclaimYourVote campaign, was focused on increasing Black voter turnout at the ballot box in the United States. Black voter turnout has been relatively high in the US for decades. Pew Research Center surveys that examine voting patterns over the past 20 years show that a majority of Black voters turn out each election cycle, with 67% of eligible Black voters participating in the 2012 election. That number was higher than any other racial or ethnic group that year. But in 2016, during the presidential race between Hillary Clinton and Donald Trump, Black voter turnout dipped by 10%, resulting in a 20-year low (higher still than the percentage of eligible Asian-Americans and Hispanic-Americans who voted that year, but slightly lower than the percentage of eligible white Americans).